First, let’s start with what it doesn’t mean when someone unsubscribes…
When someone unsubscribes from your email list, it doesn’t mean that they hate you, or that you’ve offended them, or that you’re annoying them by emailing them, or that your emails are some sort of inbox crime. 🚨
So, let’s throw that mind trash out right now. Okay? 🗑️
When someone unsubscribes, it’s typically for one of three reasons:
1) They don’t need your product, service, or info anymore.
We’re all evolving, right? People’s lives change on a second by second basis.
Your subscriber could have had a total life plot twist between when they joined your list to now— maybe they had a kid, maybe they moved to a yurt, or maybe they just found something else shiny or new and started laser focusing on that.
What brought them to your list might not be their highest priority anymore, so they unsubscribed. No biggie!
(Warning: These next two aren't for the sensitive folks in the group...)
2) You aren’t their cup of tea.
Yup, this one stings a little… 🐝 Maybe they DO still need what you’re teaching or selling, but something about your vibe is a big “no, thanks” for them.
But guess what? That actually means that you’re doing things right! Because just as many people will have a strong, “Ooooh, this is my giiiiiiirl (or guy, or person… )” when they read your content. Those people will become your raving fans. 👏👏👏
You know who struggles to get raving fans?? The people whose content is too vanilla because they’re afraid to be themselves. Don’t be like them- You were born to shine, Babycakes. 😉
3) You’re not providing enough value.
Your subscribers already know what you’re selling, and your emails aren’t hitting them with enough value.
Look, real talk here, nobody wants weakly disguised sales pitches masquerading as value-based emails. 🎭
Sure, you’re sprinkling in some tips and tricks, but if your emails scream, “Please buy my thing!” every time? They’re out.
As an email marketing coach and membership site owner, I’m all about giving your people a clear way to work with you. You should be promoting your offer in your emails.
But if you want your subscribers sticking around for the long haul, before you hit send, ask yourself: “Does this email actually help them, or is it just filling space?” or… “Could this email stand alone a valuable piece of content that truly helps my subscribers reach their goals?”
If not, back to the drawing board! ✍️
Serve first, sell second—and watch the ripple effects that has on your business. 🌊
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